Wednesday, October 20, 2010

Of Telemarketing and Fraud

“Blood sucking vampires…” That’s just one of the most common descriptions you might hear from people when they talk about telemarketing and telemarketers in general. It’s not nice, but it can’t be helped. With complaints about abusive, fraudulent, and misleading telemarketers creating a virtual mountain, it won’t be hard to understand why this industry is usually seen in a bad light.

That’s also the reason why legislators have exerted a lot of effort to regulate and control telemarketing call centers. Laws and regulations have been passed that often restrict the actions of telemarketers. Often, this pertains to the interaction between the telemarketer and potential customers.

The most notable of these is the Do Not Call list maintained by the Federal Telecommunications Commission. People who do not want to receive calls from a telemarketing company have their numbers included in the list. Another restriction imposed is the time permitted to call. Telemarketers will have to take note if the number on their list is either too early to call or too late to call. Lastly, in some places and states, additional permits and licenses are required before a telemarketing call center can be setup and operate.

Despite these restrictions, telemarketing continues to flourish. It can’t be denied that telemarketers have what it takes to get products or services sold, leads generated, customer concerns dealt with, and appointments set. There are businesses who still believe in the power of a well-placed telephone call.

Besides, these regulations are just meant to protect people from lecherous and fraudulent schemes. After all, what’s there to hide if there’s nothing bad to show?

1 comment:

  1. telemarketing is no doubt a potential tool to get your product sold and to make your business to flourish..
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