Is having a goal in terms of B2B sales leads good for your business in the United Kingdom? It may not be so. If you are to say that goals on sales leads can motivate you to get going, then that is the good reason. However, the problem here is that there are also a lot of people who are more focused in reaching the goal during the appointment setting campaign. The result? More problems for the company. How much more damaging can it be when telemarketing is involved as the medium of communication? To understand why this is so, we must be more process-oriented instead.
There is a big difference between getting your goals and getting to your goals. This exemplifies the difference in focus between the process and the target. When you are focused in the process, you just have to look carefully at what you are doing in the lead generation campaign. If you are more concerned for your goals, then you might employ a couple of telemarketing techniques that may not turn out well for you. Come what may is the mentally here, so to speak. That will not sit well with business prospects. And if it does not sit well with them, then you can expect to produce no business leads from them.
It is good to having a goal in your business, which is true. But if all you are concerned about is in getting the B2B sales leads, then you are not doing anything right at all. Focus more in getting your process right. Your goals will take care of itself later.
