Top Mistakes that Telemarketers Need to Watch Out For

There are times when salespeople forget that their selling is not just making sales it is to build a positive business-to-business or a business-to-consumer relationship. If they focus too much on sales and do hardcore selling tactics, their prospect customers would feel annoyed and frustrated since they would think that the person on the other line only wants to take money out of their pockets. This is one of the most common mistake telemarketers commit. Listed below are common telemarketing mistakes they should know be aware of:

1. Not being able to see how deep is the rabbit hole

A lot of times prospects feel uncomfortable talking with telemarketers that they answer questions vaguely and without deeper meaning. The bad thing about this is the feeling of uneasiness may also be caught by the telesales person thus making them stop asking more in-depth questions. Let's take a look at a few examples:

→ When their client just says “I need a website.” and in a blank tone, the telemarketer may feel that their prospect is uninterested, preventing the salesperson from asking any further questions. In this case, the telemarketer should provide the company’s website and at the same time discuss what they can find in the website.

→ When their client just says “I need a new cellphone.” and still with that blank tone. The professional telemarketers should ask questions like what kind of features would you want in the phone and probe further. Remember that in order to get to the core of the onion one should peel it first.

2. Not building rapport

The most basic foundation of all sales transactions would be the trust between the salesperson and their customer. If the prospect does not trust the salesperson most likely they will not buy from that business. Worst they will tell other people any bad experience they may have thus tarnishing the image of the company. We don't want these things happen.

Therefore in order to build the right kind of trust between the salesperson and the customer, rapport should be built. Always remember that first impressions last.

Probing is a great way to build rapport. The salesperson should ask their clients questions that would ultimately lead to their main needs. But the value of probing should be kept in a professional level. Salespersons should not ask probing questions that would be too sensitive to the ears of their prospect customer like asking for financial status or any other sensitive data. Telemarketers should show interest when talking to their customers and not sound like robots.

3. Being unfamiliar with the products and services

Telemarketers should have a great deal of familiarity with the products and services that they are offering. This would ensure them that they can answer any question or even objections being thrown at them by their customers. If the salesperson would sound unfamiliar with what they are selling, the prospects would think that something is not right with the product or service. This would then lead to cancellation of orders or business transactions brought upon the client.

These are just a few of the top mistakes that professional telemarketers do. Salespeople should have the capacity to learn from their mistakes in order to provide better service to their clients and their marketing campaign.

Can Your Company Get Warm B2B Leads With B2B Lead Generation Services?

These days, what do you think is the biggest challenge that many businesses face? Well, that certainly has to deal with getting B2B leads. This is a problem that has constantly faced entrepreneurs, especially those that wish to expand their business potentials. With the market still reeling from the effects of the global financial crisis, this makes it even more important for companies to invest more in their survival. One of the best ways to do that is to get more qualified leads. Many companies have benefited much from the use of sales leads since this provides them with a means to perform better in the market. From the information that qualified leads provide, you can then position yourself not just as a business partner, but also an expert in solving the problems of a company. This is what makes sales leads very valuable.

Of course, the quality of these leads would depend entirely on the capabilities of the lead generation service provider that you hired. After all, this is the medium in which B2B leads are to be generated. While larger firms are able to generate a lot of qualified leads using their in-house staff, many smaller firms do not share the same luxury. This makes outsourcing to professional B2B lead generation companies very attractive. Not only is this very effective in producing a good amount of B2B leads, the cost in generating them is just right for their budget. This is the reason why many small and medium sized firms are turning to lead generation services to address their need for qualified leads. As long as they work with the right B2B lead generation outfit, then they are able to get more business opportunities coming into their firms.

As for the medium used in lead generation, nothing beats the efficiency that telemarketers bring. Indeed, it has proven itself over the years to be one of the best in this type of work. Pundits may be quick to say that telemarketing is just inviting trouble, but experience says otherwise. Compared to other lead generation models, be it in radio, television, and print advertising, this medium has much wider reach in terms of number of prospects contacted and the cost of reaching them. While the rejection rate might seem to be too high, the ones produced by lead generation services are more likely to be the most rewarding ones. The more qualified leads that a company gets translate to higher chances of the firm to make a profit. All this is dependent on the skills of the B2B lead generation company hired to do the job.

The key is, and will always be, the skills of the lead generation firm. If the company hired is good, then good for you. If the company you hired is bad, then it is time for you to make the switch. As a business investment, you should spend some extra effort in looking for the right firm to generate your qualified leads. The rewards in the end are worth it.

Can I Generate Better B2B Leads Through Appointment Setting Services?

This is a question that has certainly crossed the winds of various entrepreneurs. And it is one that will need good answers if one is to stay competitive in today’s business world. It is the truth. You cannot say that a business is in business if they do not have customers coming in. Sure, they may have customers now, but given widening reach of the global market, even that is under threat of disappearing. To ensure that things are working well, this will call on good business assets – sales leads. Believe it or not, but the use of such qualified leads has proven itself very useful in garnering new business opportunities.

This will actually depend on the lead generation service provider that you hire. B2B leads can be very complex to generate, and it is a good idea to leave the job to the professionals. This method plays a very important role in improving the way a company does its business. This is especially true to its variation, appointment setting services. This method specifically aids businesses that do not have their own telemarketing team have a better chance in finding new business opportunities. They can then easily compete against larger firm in their market.

Whether this method will work or not will depend entirely with the business owner. How they will decide on this will rest on a lot of factors. Things like initial cost, compatibility of the firm, and the market that they serve will determine this. Of course, there is no denying the fact that appointment setting services is a good investment.

Hike Up Your Sales with B2B Lead Generation

Generating leads is an important factor when it comes to your business. B2b lead generation is usually one of the foremost and effective methods to produce sales.

One of the well-known tactics in b2b lead generation is via telemarketing. B2b leads are generated by professional telemarketers for their clientele. They have been able to get in touch with firms around the world by way of cold calling. They call various businesses and gather as much data as possible and set business appointments.

There are cases however when business executives have very little or never got the time to speak to you over the telephone. Using emails is the way to go, practically speaking. Quality emails could give an impression on the mind of your prospects that you’re somebody confident, professional and dedicated. Email marketing aids businesses to come up with more buyers. This process greatly enhances the reputation of the company in the industry by raising its marketing efficiency.

Various organizations are benefiting from this lead generation process. If offers a sizeable number of people to do business with. Moreover, it fosters the probability of lead conversion to a business deal.

In order to be efficient and useful, the lead generation process should be understood well. This is in fact not a new marketing concept anymore and a dependable outsourcing firm could help the method’s effectiveness. That is why hiring a lead generation company can give your business tremendous advantages over your competitors.