Appointment setting process will only be effective if done properly. Practicing the right steps requires discipline and skill. To avoid or lessen objections from prospects, let the following steps be the guide of every telemarketer.
Step 1. Acquire a list of prospects.
Possessing a sales leads list is the commencement of the entire appointment setting service. This tally must be filtered relative to the firm's target audience.
Step 2. Verify the accuracy of the list.
There is a good chance that few or some of the details written or printed in list are lies. A telemarketer then is tasked to validate the truthfulness of each lead's data. It would be pointless and time-consuming to call telephones that do not exist, persons who have changed residence.
Step 3. Use the mail.
By using direct mail and email, companies should send marketing collateral. This action does not aim to sell instantly but to create a buzz. Delivering mails will prompt prospects to expect a call from the company.
Step 4. Dial the follow-up call.
The appointment setter then calls the prospect. The first conversation contains confirming whether the qualified lead has received the marketing collateral or not. If yes, then the telemarketer continues with the appointment.
Step 5. Setting-Up an appointment.
The call's goal is to schedule the sales representative and the customer with a time where the two are available.
Step 6. Follow-up successful appointment
Constantly follow-up the prospects because there might be changes in the schedule. However, do not make it to the point of irritating them.
For unsuccessful appointments, telemarketers must still keep in touch with the prospects for they form part of future sales leads.
Step 1. Acquire a list of prospects.
Possessing a sales leads list is the commencement of the entire appointment setting service. This tally must be filtered relative to the firm's target audience.
Step 2. Verify the accuracy of the list.
There is a good chance that few or some of the details written or printed in list are lies. A telemarketer then is tasked to validate the truthfulness of each lead's data. It would be pointless and time-consuming to call telephones that do not exist, persons who have changed residence.
Step 3. Use the mail.
By using direct mail and email, companies should send marketing collateral. This action does not aim to sell instantly but to create a buzz. Delivering mails will prompt prospects to expect a call from the company.
Step 4. Dial the follow-up call.
The appointment setter then calls the prospect. The first conversation contains confirming whether the qualified lead has received the marketing collateral or not. If yes, then the telemarketer continues with the appointment.
Step 5. Setting-Up an appointment.
The call's goal is to schedule the sales representative and the customer with a time where the two are available.
Step 6. Follow-up successful appointment
Constantly follow-up the prospects because there might be changes in the schedule. However, do not make it to the point of irritating them.
For unsuccessful appointments, telemarketers must still keep in touch with the prospects for they form part of future sales leads.
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