Can Humor Help Your Lead Generation Campaign?

Humor is good for your business, let no one contradict that. The reason why there are people who are against this idea is because of the perceived harm that making jokes bring to a lead generation campaign. These pundits believe that humorous people are shallow and will not be taken seriously by prospects. This is a sad assumption about this. Indeed, if companies learn to employ humor in their workplace, then they can realize improved productivity and results.

It is just important to remember that being humorous treads a fine line between being funny and being insulting. Carefully balancing this is the mark of a good employee. Not many people can be able to handle that, but it is worth it. How you perceive humor will depend on how you understand it. It is all about being able to see problems in a different light, and putting a lighter spin to it.

The rewards in the end will more than make up for it.