Tuesday, September 21, 2010

How Can Businesses Save Money with Outsourced Telemarketing Services?

Companies everywhere are looking for ways that will allow them to bear the brunt of the economic crisis and help them move their businesses forward. This also means finding solutions that will enable them to trim down costs on domestic labor and extensively enhance their efficiency. This is where outsourcing telemarketing services comes into play. It can be a very effective and practical way to solve cost reduction and sales generation challenges that organizations all over the world are faced with today.

A reliable telemarketing service is less expensive than companies may think. Many business owners and leaders think that outsourcing at this time of economic crunch may actually increase expenses instead of reducing them. In actuality, outsourcing some functions like telemarketing can increase productivity significantly. Here's how:

Lead Generation – All companies require a steady flow of prospects in order to maintain their stability and competitive edge. A dependable telemarketing service is an excellent way not only to acquire more customers, but also to cultivate existing customer relationships. Lead generation through phone-based marketing is much more expedient over other marketing methods such as print advertising. The challenges with using this method, (with print ad being the example) include the high costs and low number of leads. With telephone marketing, companies have the advantage of producing more qualified leads with costs that are far less expensive than those produced through print advertising. This provides the companies' sales force with more opportunities to increase sales. Using a telemarketing service can help companies do away with painfully slow sales cycles that keep them from taking the process to the next level.

Reduced Training Expenses – Having an outside telemarketing team to manage sales calls, overflow calls, lead generation and appointment setting can contribute to reducing training fees for businesses many times over. It also gives the assurance that fully-trained sales professionals are handling the projects.

Increased Lead Conversion – Telemarketing service providers can help businesses in increasing the rate of sales conversion considerably. By employing highly-skilled and experienced salespeople, using well-structured scripts and providing industry training, telemarketing services can get rid of the difficulty that maintaining and strengthening in-house sales forces involves.

All size businesses have been trying to save on operational costs and a lot of organizations today have already been outsourcing certain functions to outside agencies. Aside from telemarketing, functions like customer service, data conversion, accounting/payroll and some other processes are consistently being outsourced onshore and offshore.

Outsourcing telemarketing services have helped companies develop their businesses and expand their client base and experts say that this will continue on for many years to come.

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