Insanity is defined as doing the same thing over and over and expecting different results. Putting this into proper perspective, if your business has been in a financial slump for the longest time and yet you still choose to stick to your usual way of conducting your business expecting to pick up from your financial predicament, then something is fundamentally wrong. A different but smart workaround for that scenario is telemarketing.
At this point, you're probably thinking, 'why would I want to involve myself in something shady like that?' And it's a perfectly natural reaction. Nowadays, the word 'telemarketing' is chock-full with negative connotations that it would be counter intuitive on your part to get your business involved with it, and the reputation alone would be counter- productive to your business. Not entirely true.
A relatively simple reason you should always remember is, businesses big and small choose to turn to telemarketing to help promote their products or services because – telemarketing works.
The early 90's saw the World Wide Web as a new potential for businesses to grow exponentially in both consumer reach and profit. Everybody was jumping on the Internet bandwagon, turning to websites, email marketing and even SMS as the new marketing saviors which would render the telemarketing industry obsolete. For a time, this almost worked.
This was an alarming wake up call to the whole telemarketing world, prompting the industry leaders to act upon the growing threat by reinventing themselves, professionalizing their ranks and becoming full-time service call centers.
Relevance and innovativeness are but some of the reasons why telemarketing is still around. As a rule, people want to talk to people, regardless if it's personal in nature or business related. Questions and concerns has to be addressed real-time – taking down messages and relaying them, taking down orders and processing them for payment and delivery, whatever needs it may be. Telemarketers can immediately identify the needs of a prospective customer and suggest a product or service right then and there.
Whatever the future holds for the business world, telemarketing will always be there. After all, it's only thru telemarketing you can get directly into contact of your prospect with such immediacy.
At this point, you're probably thinking, 'why would I want to involve myself in something shady like that?' And it's a perfectly natural reaction. Nowadays, the word 'telemarketing' is chock-full with negative connotations that it would be counter intuitive on your part to get your business involved with it, and the reputation alone would be counter- productive to your business. Not entirely true.
A relatively simple reason you should always remember is, businesses big and small choose to turn to telemarketing to help promote their products or services because – telemarketing works.
The early 90's saw the World Wide Web as a new potential for businesses to grow exponentially in both consumer reach and profit. Everybody was jumping on the Internet bandwagon, turning to websites, email marketing and even SMS as the new marketing saviors which would render the telemarketing industry obsolete. For a time, this almost worked.
This was an alarming wake up call to the whole telemarketing world, prompting the industry leaders to act upon the growing threat by reinventing themselves, professionalizing their ranks and becoming full-time service call centers.
Relevance and innovativeness are but some of the reasons why telemarketing is still around. As a rule, people want to talk to people, regardless if it's personal in nature or business related. Questions and concerns has to be addressed real-time – taking down messages and relaying them, taking down orders and processing them for payment and delivery, whatever needs it may be. Telemarketers can immediately identify the needs of a prospective customer and suggest a product or service right then and there.
Whatever the future holds for the business world, telemarketing will always be there. After all, it's only thru telemarketing you can get directly into contact of your prospect with such immediacy.
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