What Are The 10 Worst Mistakes When Doing Telemarketing Campaigns?

10 Worst Mistakes in Telemarketers Campaigns

1.Letting your new hires or trainees do the cold calling for your company.

This is often the most common mistake committed by both small and large companies. Because they don’t want to deal with gatekeepers or the tedious task of calling for hours, they simply have their trainees do this for them. Of course, with hardly any knowledge about the company and its procedures, you can expect one of two things from this: the trainee quits, or the telemarketing campaign turns into a disaster.  

2.Outsourcing to the cheapest company you can find.

The reason why a lot of businesses are scammed out of their money is because they fail to do enough research before signing a contract. Good telemarketing service providers can be easily identified from the fraudulent ones. A good tip is to always double check on any contact information, contact person, or reference they present.  

3.Not paying attention to the DNC list.

Some business owners think that they can disregard the DNC list and not get caught. The truth is, your business leads are just as eager to report a law-breaking practice as you are, so always make sure that your telemarketing list is updated and cross-referenced regularly with your DNC list.

4.Calling business sales leads during peak work hours.

You know that your business leads are busy people just like you, so don’t expect them to be eager to answer a cold call in the middle of their workday.

5.Calling before 8am and after 9pm.

While you shouldn’t call your business leads during peak work hours, you must never ever call them outside of the standard 8am to 9pm schedule (as mandated by the FTC) either. Unless you have a prior permission to call outside of these hours, you could easily end up with a lawsuit, and your company’s integrity will immediately suffer.

6.Pitching to the gatekeeper.

Sales people who are eager to make the sale might come to think that by getting the gatekeeper sold on their offering, they would immediately get the sale from the decision maker as well. Getting the gatekeeper on your side is important, but that doesn’t mean you have to pitch your sales talk to them.

7.Arguing with the gatekeeper.

Don’t think that arguing with the gatekeeper will get you anywhere, much less getting an appointment with the right decision maker. Gatekeepers are frequently viewed as the enemy of the telemarketer, but they shouldn’t be. If you know how to treat gatekeepers properly, they can be your best asset.

8.Not following up after the initial telemarketing call.

When setting business appointments through telemarketing calls, remember that you’re not the only person that a gatekeeper has to deal with. Even if the company of your business sales lead may have advanced technologies to handle all inbound calls, always make sure that the appointment you agreed on was placed in the decision maker’s calendar by calling one day or a few hours before the appointed meeting.

9.Not leaving a voicemail for unanswered cold calls.

If you unfortunately fail to get to your business leads on time, or the gatekeeper was away from the phone for some reason, leaving a concise message on voicemail will help them anticipate your next call.

10.Calling too many times throughout the day.

Doing this is not necessarily illegal, but no matter how lovely your product or offer may be or even if the office you were calling was a high quality b2b sales lead, no one would want to do business with a company who leaves 15 missed calls on a potential client’s phone just to get an appointment.

3 Things to Consider in Choosing the Right Appointment Setting Telemarketing Firm

If you are seriously considering making use of telemarketing for a constant stream of appointments with prospects, then appointment setting is the primary goal. And in relation to this, if you are taking into consideration getting the services of an appointment setting telemarketing company, there are actually top 3 things you ought to know.

It’s only natural that there are several telemarketing service providers offering their appointment setting programs and services, so, knowing which telemarketing firm is the right fit for your business establishment is one the major factors for a successful appointment setting campaign.

Here are the top 3 factors in selecting the right telemarketing agency for your organization.

1.The right sector. Sector experience brings in a degree of understanding, usually just a subtle one, which aids to ensure success. Having worked in a particular sector or industry previously means that your appointment setting agency would understand all the nuances of the companies and markets they’re calling into. Minor elements like job titles, jargon, etc differ so much from one sector to another that it’s tough to teach.

2.The right volume. Getting the right match between the volume of assignments you need and amount the contact center makes, is most likely to deliver is very crucial. If you only want a few and they’re a call center making like, a standard 100 calls per day, what can you expect? You mutually want to have the same level of expectations.

3.The right level. If possible, always seek to match the appointment setting telemarketing consultant with the right target prospect. Appointment setting calls for your telemarketing firm to establish credibility right away. Credibility is accomplished more than just a script—it is accomplished by presence.
Get these 3 things right and you can reasonably expect a lucrative and winning appointment setting campaign.

Convert Your Sales Leads Like A 9-Ball Billiard Game

Lead Generation is Like a 9 Ball Game

Most marketers view their sales process as the popular sales funnel: sales leads come in at the top and as they progress through the sales process, the path narrows.

I, on the other hand, like to view my sales process as a pool table, the various business sales leads generated through b2b telemarketing are the billiard balls, and I'm playing 9-ball. I find this analogy more apt for describing what happens during sales conversion as not all business leads follow the path of the funnel; hot sales leads can suddenly get cold if a sales person makes a mistake, and cold leads sometimes turn warm or even hot when positions in the corporate ladder change.

Just like the rules of the game, marketers start first with the lowest numbers or the low-hanging fruits. These b2b sales leads are the hot or warm leads that are most easily converted, and the nine ball (money ball) are those high converting leads which we all covet (or perhaps having your company bought by Facebook or Google for “x” billion dollars).

Of course, when you play 9-ball, you have to pocket the money ball to win the game before the other player does. In sales and marketing, this means going after the highest converting business sales leads before they go to your competitor. In the game, this can be done in three ways:

1. Pocketing all the lower numbers first 
2. Set the balls on the table so you can hit the nine ball with a lower number. 
3. Accidentally pocketing the nine ball while you were aiming for a lower number.  

When aiming for “the big fish” in business lead conversion, those 3 ways can be translated into the following:

1. Going after the small business leads first and converting them, slowly gaining more insight into what defines a truly qualified b2b sales lead for your business. 
2. Asking your existing clients for referrals to those in their business network who might also benefit from your product. 
3. Your b2b telemarketer cold calls a business lead who either declines (or converts) and refers you to another business lead without your asking or, there is a sudden change in the management of that business lead and the new decision maker finds your offer beneficial.  

In business, if we follow the rules of 9-ball, getting to the highest converting leads means you have to pocket the “smaller” leads first. When your company is just starting out, this is the best way to go. As you get more clients and gain more experience, you learn to better identify your b2b sales leads, which eventually allows you to target that high-converting lead (how about a long-term contract with a Fortune 500 company?). “But what about those companies who hit the nine ball right at the beginning?” you ask. As stated above, you either accomplish this through experience or sheer dumb luck. Seasoned entrepreneurs are like professional or exceptionally skilled pool players, they know how to plan their business right at the start. Others were simply more blessed by lady luck.

When you play 9-ball, you have the option of pocketing all the lower numbered balls first or aiming for the nine ball right away. This is the same with business, meaning, all the b2b sales leads you get with a targeted telemarketing lead generation campaign can be converted, some just convert faster than others. And depending on how you throw your pitch at them, you can either miss, pocket, or hit the money ball. When you miss the shot, your competitor gets a turn, and you just have to hope that the ball remains on the table till it’s your turn again.

Telemarketing: Home-based Vs. Call Center

Telemarketing Services

Companies, especially small businesses, who wish to do a telemarketing lead generation campaign are often stumped by the choice of hiring a telemarketing company or just a home based telemarketing agent. Here are the 5 most important points to consider about outsourcing and how the two (call center and agent) match up to each other.

Portfolio

When you outsource your telemarketing to a call center or a home based agent, the first thing you have to do to ensure that you are dealing with an authentic business is by asking for their portfolio of clients. A good portfolio needs to have a sizeable list of genuine clients to prove that they don’t have any problems generating business sales leads of their own. You should also look for recurring clients, as this indicates that the service provided was satisfactory enough for the client to pay for another campaign.

Obviously, a trustworthy b2b telemarketing company will be able to give you a list of their clients. In fact, this should be readily available in their company website. For a home based agent, on the other hand, you would have to specifically ask for their portfolio because chances are they don’t have any website to put these in.

Work hours

Because b2b telemarketers working in a call center are managed by team leaders and quality analysts, you can be assured that your hired b2b telemarketers are working for you on the specific hours and days stated in your contract. Home based agents are often prone to distractions; even if they have an office in their homes, family demands will always be prioritized (which is why they decided to work at home in the first place). Aside from family distractions, access to the internet and the freedom to control their time can further affect the hours put in by your home based telemarketer.

Accountability

Outsourcing to b2b telemarketing call centers normally require signing a contract which clearly outlines the points of your campaign agreement. A registered cell center lets you easily request for a refund if your campaign does not reach up to your expectations. They would also readily provide a replacement should you telemarketer fail to report for work. On the other hand, when something goes wrong in your home based telemarketing campaign or your agent suddenly stops communicating, you have no one to hold accountable for the damages to your business operations.

Skills

Home based agents usually learn their craft by working in a call center first. Once they decide to go home based, their telemarketing skills are stunted; if you want to expand the skills of your telemarketer, you would have to provide (and sometimes pay for) the training yourself. Professional b2b telemarketers in call centers continually undergo seminars and trainings to further improve their telemarketing skills; whether it’s updating their knowledge of telemarketing best practices, improving their accent, or voice modulation trainings, the call center pays for everything to ensure the effectiveness of your telemarketing campaigns.

Price

While a telemarketing call center indeed costs higher than home based agents, you can be assured that your b2b telemarketing campaigns are done by professionals who are knowledgeable about your industry and your products/services. Your brand is well-represented at all times and the image presented to you business leads is that of a professional and reliable company. Home based telemarketing agents are obviously cheaper compared to a call center, but the quality of service you receive is often proportionate to the amount you pay. Remember: “Cheap pay is cheap work.”

The Power of Color In Business

Even if you are involved in the telemarketing business, where almost all your customer interactions are done through the phone, there are still some areas that you will need it improve on. One of these is through color. It is true, one of the most effective marketing strategies that you can employ is through color. Even a contact center would know how powerful a motivational tool color is.Especially with their websites and advertising brochures, color can either get them more customers or turn these prospects off. That is why it is very important to know what color to use in business.

The thing about color is that it serves as an attention grabber. Properly utilized, it can be one of the most powerful marketing tools in the business. Color can represent anything, and it can represent your company as well. If you are offering a live answering service or can supply a live operator for your clients, then you can use color to better represent your company. Red, green, blue, yellow, and a lot more other colors can be mixed and matched by your telemarketing company in order to maximize customer impact. It may be a simple thing, but color can be the ultimate marketing aid for your company.

Of course, this implies that you know how to use color. If not, then now is the time to hire the services of a professional graphics artist. These people can be of great help for you and your company. In today’s increasingly competitive telemarketing business, every little tool counts.

5 Indications to Watch Out for that You’ll Never Get the Sale

For sales professionals, it can be the typical frustration. You get ready and excited in meeting a new prospect or business sales lead that you’ve been waiting for a long time. You already memorized your products, prices, you even know about the products of the competitors. Of course, you also know that in the end, it’s all about closing the sale.

Unfortunately, that sale you’ve been waiting and longing for failed to materialize. What happened?

Here are some of the signals to watch out for and be forewarned before being too certain that you already have it in the can.

1. “Oh, that seems very expensive”. As opposed to common belief, the price can be a non-issue at all especially if the sales representative could show that his products are able to solve their prospects’ specific business problems. It can be a delaying tactic and could prove to be very effectual since it diverts from the spot of solving their business dilemmas. A comparable remark is, “I’ve heard that your competitor is 20% more affordable”.
2. “I’d get back on you after a few months.” Whilst you might have somewhat connected with the sales lead’s pain, still, at the back of their mind, they think that your direct competition could be their better choice. And if they say that they’ll get back again to you within 6 months time, it’s only fair to erase their contact details on your list. No need to qualify yourself in this situation.
3. “Okay, I’ll just think about it.” Honestly? They will not think about it. It is just their polite way of slowly backing out minus hurting you instead of directly saying no. This is a common scenario which usually takes place if the sales person is not connecting with the prospect’s pain—which is the real reason for that client meeting. Let’s say if you’re effective at your pitch, but then if you failed to communicate or even understand their pain, then you don’t add value or aid your business leads to recognize the solution to their problem. 
4. “Let’s discuss again after a few months.” If your prospect said this, there might be interest in talking again since you may have opened a few of their business pains. But you know what the drawback here is? That there’s no apparent understanding about who’s calling whom or for what specific reasons. Obviously, that statement is too vague and therefore, not a sign you certainly hope for. You, as a sales professional, may choose to demonstrate initiative and still take the plunge in that “few months”, nevertheless, tread carefully and try not to sound overly pitchy.
5. “There’s no need for our boss to come here because I could sign on the project anyway.” As soon as you hear that, it’s obvious that you’re not talking to the true decision maker. Though what he says may be true, but remember that a boss could still have the authority to cut back on budgets that fast as he could make one. You better be sure that you have connected with the proper budget owner in such a way that you’re certain that your project is a surefire thing. 

How Sales Leads Goals Can Be Bad For You

Is having a goal in terms of B2B sales leads good for your business in the United Kingdom? It may not be so. If you are to say that goals on sales leads can motivate you to get going, then that is the good reason. However, the problem here is that there are also a lot of people who are more focused in reaching the goal during the appointment setting campaign. The result? More problems for the company. How much more damaging can it be when telemarketing is involved as the medium of communication? To understand why this is so, we must be more process-oriented instead.

There is a big difference between getting your goals and getting to your goals. This exemplifies the difference in focus between the process and the target. When you are focused in the process, you just have to look carefully at what you are doing in the lead generation campaign. If you are more concerned for your goals, then you might employ a couple of telemarketing techniques that may not turn out well for you. Come what may is the mentally here, so to speak. That will not sit well with business prospects. And if it does not sit well with them, then you can expect to produce no business leads from them.

It is good to having a goal in your business, which is true. But if all you are concerned about is in getting the B2B sales leads, then you are not doing anything right at all. Focus more in getting your process right. Your goals will take care of itself later.

Are VOIP Sales Leads Be Good For Business?

VOIP sales leads are pretty hard to get, so you might want to hire the services of a lead generation company. After all, as telecom companies have found out long ago, telecommunication sales leads are very useful in getting more business to enter firms. These are very useful for companies that wish to expand their operations. The key to their success lies in the telephony leads that they use. For internet companies, this is also very useful, since they are also in need of ISP sales leads as well. Of course, this would all depend on just how good is the lead generation service provider that was given the task.

Since it is expected that a lot of firms would either have a hard time getting telecommunication sales leads because they either don’t know how to do it or lack the means to do so, they will benefit much from the help of telemarketing companies.

Five Business Etiquettes You Still Need To Observe

Etiquette is a concept that never fails to make people cringe. And why not? It does sound a lot like a fake, or a façade, or even maybe a sense of pretense that goes against our individuality, freedom, and personality. And even those in business also carry the same reluctance to implement a company dos and don’ts in business. But why should you be concerned about etiquette? Well, it is for the simple reason that lead generation campaigns are dependent on it. After all, you are not generating sales leads from the company itself. You are generating business leads from other people. And what better way to earn those B2B leads if you can follow some semblance of etiquette to make the other party feel better and create a good impression on you?

There are five practices that you should never forget:

1. Sending a thank-you – whether you send it through e-mail or an actual card, always remember to send one to anyone you have done some transactions with. For example, your company conducted an interview and the interviewee really gave you his time. Let them know that you appreciate their effort. Not only will this keep you in good graces with the prospect, you can establish your firm as professional. This will make B2B leads easier to get.

2. Remember the name – yes, as a manager, or even as a telemarketing agent, you need to take note of the name. That is one of the most important points to remember when you are trying to generate more business leads. Imagine how your prospects will feel if you forget their name after you just spoke with them. Embarrassing, right? So memorize it. Better yet, take note of it.

3. Keep quiet in the elevator – after a meeting with your prospects, never talk to your partner about how it went while you are in the elevator. You cannot believe how some of these are actually monitored. It is even more embarrassing if there are also others with you. You never know, you might be riding with a major decision-maker, and you might say something bad enough.

4. Pay attention – when someone is doing business with you, turn off your phone or computer and pay close attention to what they are saying. While it might be important to check your e-mail, you will have nothing to lose if you listen for a few minutes to the speaker. And it will encourage the speaker to share more with you.

5. Do not be judgmental – we all have our own quirks, errors, and imperfections. That is why it is never good to talk badly about others. You may feel that you could have handled a situation better than what your colleague did, but keep it to yourself. He also did his best. What is important is that you give your best at the task given to you. That is the thing that counts.

Do you think these etiquette pointers will do your business good?

Can Telecom Companies Change For The Future?

Changes are happening in the business world, and not even telemarketing is immune to it. That is why it is important for both business owners and telemarketers to stay alert so that they will not be swept away. The main point here is in the evolution of the cloud. In the past, there was much talk about whether sharing processes in a single server is feasible. Today the main talk is how to explore the various possibilities that cloud computing brings. In addition, there is the development of a more mobile business. People need to be able to handle multiple devices, no matter where they are. This means that telemarketing services will have to adjust the way they perform their campaigns in order to better get their message across prospects.

There are a lot of things to look forward to in the future of business. What it brings remains to be seen, but it will certainly be an exciting and profitable potential.

Three Tips For A Successful IT Firm

Doing business in the information technology field can be very challenging. There are so many of you in business that it seems that your company might be drowned out due to the sheer numbers. But that should not be a problem. As long as you know what you are looking for, and you follow what you believe in, then you should be all right. You might be lucky enough to find a few new IT leads to use.

Just be sure to remember these three tips:

1. Be flawless in execution – making a working product is good, but making an attractive working product is even better. Remember Steve Jobs? This guy actually halted production of the iPad when he noticed that the finished product looked too ugly in its lines. This is handy for your lead generation goals.
2. Work with different people – it might be nice to work with like-minded people., but if you want to b effective, you need to look at things at different angles. Some people will not like this, but having a Devil’s advocate ready to raise objections might help you focus on your work better.
3. Flexibility rocks – that is an important aspect of your business management style. Especially if you are using telemarketing as a medium in your marketing campaign. you need to adjust your services and products offered based on what your people glean from prospects they talk to.

It is clear that this can be a very handy task for you and your business to do. This will help you get the best results.

Can Humor Help Your Lead Generation Campaign?

Humor is good for your business, let no one contradict that. The reason why there are people who are against this idea is because of the perceived harm that making jokes bring to a lead generation campaign. These pundits believe that humorous people are shallow and will not be taken seriously by prospects. This is a sad assumption about this. Indeed, if companies learn to employ humor in their workplace, then they can realize improved productivity and results.

It is just important to remember that being humorous treads a fine line between being funny and being insulting. Carefully balancing this is the mark of a good employee. Not many people can be able to handle that, but it is worth it. How you perceive humor will depend on how you understand it. It is all about being able to see problems in a different light, and putting a lighter spin to it.

The rewards in the end will more than make up for it.

How To Make Good Business Using Telemarketing

For some businesses, earning a profit in a country such as Singapore entails a lot of good decision making, as well as an effective selling strategy. All this require a keen understanding of how the market works. One way to do that is through the use of B2B leads, since qualified leads are the best source of business information that you and your marketing team can use in expanding your business operations. Now, for you to get only the best leads available, then you will need a reliable lead generation services provider. It can be even better if such a provider uses telemarketing as its medium.

There are several reasons why this is so:

There is the efficiency factor. In Singapore, it is important that you get the best leads at the fastest time possible, without any hassle or delays. This can make all the difference for a company to succeed.

Second, market coverage needs to be considered. The secret to a successful lead generation campaign lies in reaching out to the most number of prospects at the soonest time possible. And this is a task that telemarketers appear to be good at.

Thirdly, but certainly not the last, there is the cost issue that has to be answered. Would you spend on a marketing campaign using expensive means when there is another medium that can provide the same results at a lower cost? That is why telemarketing services has become quite popular.

On the long run, lead generation services will work well with the help of telemarketing services.

Tips To Getting Your Target Market

For a lot of companies, being able to sell is just one of the many routine tasks that are necessary for business to stay profitable. Of course, even in something so routine, there are also challenges to be faced. One of these is getting to the target market effectively. In terms of generating good B2B leads, then it can be a challenge for you. But like all challenges, you can easily solve this. You can get the attention of your target market.

Just take note of these tips:

1. Create a profile of your prospects. Good business leads are gleaned from knowing just who your prospects are. For example, if your prospects are manufacturers then find out where they are, who its owner is, as well as finding out if you can provide what they need.

2. Based on your findings, create an in house list of prospects that you can use for your business. This is the list that you will focus on for your marketing campaign. Also, if a prospect decides to call using your live answering service, then at least you have something to base on.

3. Prepare the necessary marketing materials. When you market, it is not just about making the call, it is also about using the right material that can clinch the attention of prospects.

Be sure that you have prepared all these before you make the first call. Not only will it make your task easier and more organized, you can maximize your results.

What Is In Store For IT Leads With Telemarketing?

One thing that can be said about the information technology industry, it has a lot of business potentials. Indeed, there is no other industry that has permeated itself in every kind of business than this. Sales? Information technology is used there. Manufacturing? You will need IT support to keep your operations going. Services? How can you coordinate with your clients if you if you do not have IT. These are just some of the various industries that benefit much from good IT services. This creates a demand that many IT companies would like to address. Of course, this means that competition is fierce. For an owner of an IT services firm such as yourself, this means that competition is fierce. You will need to get as many customers as you can in order to earn more. Now, the question here is this: why use telemarketing?

As a means to get new business deals, as well as additional data on the market, you will need IT leads. Take note that qualified leads such as those provided in the IT market contain a myriad of information that your company will need in order to perform better. And what better means to get all that than through professional telemarketing services? In the field of lead generation, this is the most viable means to get the best IT leads available. While there are other means to generate leads, like in television, radio, or print, nothing compares to the efficiency and effectiveness that telemarketing brings. They are, after all, the first line of contact between you and your prospects. It would also make sense if you work with the best people for the job. In this way, you can improve your chances of getting that lucrative deal for you.

While it may sound easy to hire a lead generation company, hiring the right IT lead generation company does have its challenges. It may be true that there are many such firms that are offering their services, but it is also equally true that there are many of them that are just going to give you trouble. Indeed, the fact is real that there are those among their ranks who are nothing but frauds. You will want to protect yourself from that. We all have heard of other firms that thought they had the best deal, only to discover that the firm they hired provides such a crappy service. At worse, they simply disappear with your money. You would not want that to happen to you. To avoid such scams, you must practice a little bit of caution. It may take you more effort to do that, but at least you are able to protect your business investments.

Well, only you can decide whether to use this method or not will work for you. Still, this is something worth the try. You will require lead generation services to support your need for the best IT leads. After all, the IT industry has a lot to offer you. You should use every resource available for you in order to get them.

Want Better Business Leads? Try B2B Telemarketing

With the aid of business to business telemarketing, you could look forward for deals to come into your shop. Acquiring quality business leads is the key ingredient for any company not just to survive, but also to thrive; that is why it is really important for the company to partner with reliable telemarketing services specializing in appointment setting process in order to maximize their opportunities of striking deals with the other companies. Actually, it is not that difficult—the whole process is quite simple and uncomplicated to be implemented. All that needs to be done is to find the perfect B2B telemarketing company to employ.

Appointment setting and lead generation are just two of the most common and popular functions which professional telemarketers can perform well. You will earn great benefits if you make use of effective telemarketing strategies for this task because the employees working in these companies are proficient in carrying out their work over the telephone. New and fresh markets could be found, greater business connections could be developed, which you can even utilize it in order to enhance your present market status.

This must be already enough sensible reason for your organization to tap into business to business telemarketing. It is a competent approach which several firms have already benefited. You could do your company a favor when you employ a reliable telemarketing services agency to give you quality business leads.

Nurturing Leads: A Love Story For Telemarketing

Two people meeting each other on the phone. The man says sweet words to the woman on the other end. The woman was afraid of commitments, but is open to start a relationship. The man keeps constant communication with her, letting her know that he is always there for him, no matter what. Sounds romantic, right?

That is exactly what nurturing leads is all about.

Yes, lead nurturing can be likened to a courting game, with telemarketers focused more on establishing a relationship with their prospects, instead of selling something straight away. It is an important stage in any lead generation campaign, where they need to keep their prospects interested in what they offer. This is a complex operation, which is why only the best telemarketing services are used. Whether your company will be able to seal the deal with your prospects will depend on how good is the telemarketing team that you hired for the job.

There are just some pointers that you will have to remember when nurturing leads:

First, you need to know who you are marketing to, in this way, you can present your company in a better light. Second, identify the problems that the prospect is experiencing, and then offer them solutions that they can use. Never attempt to make a sale yet. Let the prospect breach the subject itself, or let the conversation lead to that direction naturally.

Simple enough, and the kind that telemarketers should be mindful about if you want to nurture leads well.

How Can Telemarketing Help Nurture Leads?

Why is it firms find it so hard to get new prospects to do business with them? They may have conducted successful telemarketing campaigns, they may have had their telemarketers set up potentially profitable appointments, or they may have been able to advertise to their markets better. Still, why are there companies that still fail in their campaign?

The answer, simply, deals with the very act of nurturing leads.

Yes, nurturing leads is a very important, albeit very complicated, step in the business campaign. Take note that this process can be likened to a dance between two lovers. If you make the wrong move and step on your potential partner’s toes, then you are in for a huge challenge. That makes it all the more important for you to deal with this in the best way possible. And this means that you will have to work with very good telemarketing firms. Lead nurturing requires the best care and patient handling, and these firms are the best for this kind of business. They can talk to your leads, encouraging them to stay interested in your company, and helping them stay in business better. These are just some of the things that you can benefit with the help of professional telemarketing services.

Telemarketers are the best when it comes to this type of work. As long as you choose the right team to work with, then you will realize greater chances of snagging that deal for your company. You should give this a try.

Attain More Carpet Cleaning Leads by Outsourcing to Professional Telemarketers

In terms of the cleaning industry, everyone knows that it can be an extremely competitive. That is particularly true when it comes to the carpet cleaning industry. As a matter of fact, one of the key causes as to why this sector could be really competitive is because there are numerous commercial enterprises and private individuals who always prefer their carpets to be spotless and immaculately clean.

If you’re an entrepreneur and you got a carpet cleaning company, there may be rough times you have to go through when you have difficulty in getting more clients for your firm; not to worry since you can always turn into outsourcing for obtaining generous supply of carpet cleaning leads to the professional telemarketers.

Professional telemarketing entails the use of extensive database which includes various details regarding prospects for any carpet cleaning companies. You could also aim for other businesses within any market in order to attain more customers and clientele for your carpet cleaning firms.

On top of getting new consumers and clients for the carpet cleaning niche, you can also maintain client retention to greater degree. These telemarketers ensure that all of your customers are handled well to retain the establishment of trust and confidence at the highest level possible.

Once you plan to outsource, it will help boost your sales campaigns in getting more sales leads for your organization—which in the process, will help propel your business to success.

Top Mistakes that Telemarketers Need to Watch Out For

There are times when salespeople forget that their selling is not just making sales it is to build a positive business-to-business or a business-to-consumer relationship. If they focus too much on sales and do hardcore selling tactics, their prospect customers would feel annoyed and frustrated since they would think that the person on the other line only wants to take money out of their pockets. This is one of the most common mistake telemarketers commit. Listed below are common telemarketing mistakes they should know be aware of:

1. Not being able to see how deep is the rabbit hole

A lot of times prospects feel uncomfortable talking with telemarketers that they answer questions vaguely and without deeper meaning. The bad thing about this is the feeling of uneasiness may also be caught by the telesales person thus making them stop asking more in-depth questions. Let's take a look at a few examples:

→ When their client just says “I need a website.” and in a blank tone, the telemarketer may feel that their prospect is uninterested, preventing the salesperson from asking any further questions. In this case, the telemarketer should provide the company’s website and at the same time discuss what they can find in the website.

→ When their client just says “I need a new cellphone.” and still with that blank tone. The professional telemarketers should ask questions like what kind of features would you want in the phone and probe further. Remember that in order to get to the core of the onion one should peel it first.

2. Not building rapport

The most basic foundation of all sales transactions would be the trust between the salesperson and their customer. If the prospect does not trust the salesperson most likely they will not buy from that business. Worst they will tell other people any bad experience they may have thus tarnishing the image of the company. We don't want these things happen.

Therefore in order to build the right kind of trust between the salesperson and the customer, rapport should be built. Always remember that first impressions last.

Probing is a great way to build rapport. The salesperson should ask their clients questions that would ultimately lead to their main needs. But the value of probing should be kept in a professional level. Salespersons should not ask probing questions that would be too sensitive to the ears of their prospect customer like asking for financial status or any other sensitive data. Telemarketers should show interest when talking to their customers and not sound like robots.

3. Being unfamiliar with the products and services

Telemarketers should have a great deal of familiarity with the products and services that they are offering. This would ensure them that they can answer any question or even objections being thrown at them by their customers. If the salesperson would sound unfamiliar with what they are selling, the prospects would think that something is not right with the product or service. This would then lead to cancellation of orders or business transactions brought upon the client.

These are just a few of the top mistakes that professional telemarketers do. Salespeople should have the capacity to learn from their mistakes in order to provide better service to their clients and their marketing campaign.

Can Your Company Get Warm B2B Leads With B2B Lead Generation Services?

These days, what do you think is the biggest challenge that many businesses face? Well, that certainly has to deal with getting B2B leads. This is a problem that has constantly faced entrepreneurs, especially those that wish to expand their business potentials. With the market still reeling from the effects of the global financial crisis, this makes it even more important for companies to invest more in their survival. One of the best ways to do that is to get more qualified leads. Many companies have benefited much from the use of sales leads since this provides them with a means to perform better in the market. From the information that qualified leads provide, you can then position yourself not just as a business partner, but also an expert in solving the problems of a company. This is what makes sales leads very valuable.

Of course, the quality of these leads would depend entirely on the capabilities of the lead generation service provider that you hired. After all, this is the medium in which B2B leads are to be generated. While larger firms are able to generate a lot of qualified leads using their in-house staff, many smaller firms do not share the same luxury. This makes outsourcing to professional B2B lead generation companies very attractive. Not only is this very effective in producing a good amount of B2B leads, the cost in generating them is just right for their budget. This is the reason why many small and medium sized firms are turning to lead generation services to address their need for qualified leads. As long as they work with the right B2B lead generation outfit, then they are able to get more business opportunities coming into their firms.

As for the medium used in lead generation, nothing beats the efficiency that telemarketers bring. Indeed, it has proven itself over the years to be one of the best in this type of work. Pundits may be quick to say that telemarketing is just inviting trouble, but experience says otherwise. Compared to other lead generation models, be it in radio, television, and print advertising, this medium has much wider reach in terms of number of prospects contacted and the cost of reaching them. While the rejection rate might seem to be too high, the ones produced by lead generation services are more likely to be the most rewarding ones. The more qualified leads that a company gets translate to higher chances of the firm to make a profit. All this is dependent on the skills of the B2B lead generation company hired to do the job.

The key is, and will always be, the skills of the lead generation firm. If the company hired is good, then good for you. If the company you hired is bad, then it is time for you to make the switch. As a business investment, you should spend some extra effort in looking for the right firm to generate your qualified leads. The rewards in the end are worth it.

Can I Generate Better B2B Leads Through Appointment Setting Services?

This is a question that has certainly crossed the winds of various entrepreneurs. And it is one that will need good answers if one is to stay competitive in today’s business world. It is the truth. You cannot say that a business is in business if they do not have customers coming in. Sure, they may have customers now, but given widening reach of the global market, even that is under threat of disappearing. To ensure that things are working well, this will call on good business assets – sales leads. Believe it or not, but the use of such qualified leads has proven itself very useful in garnering new business opportunities.

This will actually depend on the lead generation service provider that you hire. B2B leads can be very complex to generate, and it is a good idea to leave the job to the professionals. This method plays a very important role in improving the way a company does its business. This is especially true to its variation, appointment setting services. This method specifically aids businesses that do not have their own telemarketing team have a better chance in finding new business opportunities. They can then easily compete against larger firm in their market.

Whether this method will work or not will depend entirely with the business owner. How they will decide on this will rest on a lot of factors. Things like initial cost, compatibility of the firm, and the market that they serve will determine this. Of course, there is no denying the fact that appointment setting services is a good investment.

Hike Up Your Sales with B2B Lead Generation

Generating leads is an important factor when it comes to your business. B2b lead generation is usually one of the foremost and effective methods to produce sales.

One of the well-known tactics in b2b lead generation is via telemarketing. B2b leads are generated by professional telemarketers for their clientele. They have been able to get in touch with firms around the world by way of cold calling. They call various businesses and gather as much data as possible and set business appointments.

There are cases however when business executives have very little or never got the time to speak to you over the telephone. Using emails is the way to go, practically speaking. Quality emails could give an impression on the mind of your prospects that you’re somebody confident, professional and dedicated. Email marketing aids businesses to come up with more buyers. This process greatly enhances the reputation of the company in the industry by raising its marketing efficiency.

Various organizations are benefiting from this lead generation process. If offers a sizeable number of people to do business with. Moreover, it fosters the probability of lead conversion to a business deal.

In order to be efficient and useful, the lead generation process should be understood well. This is in fact not a new marketing concept anymore and a dependable outsourcing firm could help the method’s effectiveness. That is why hiring a lead generation company can give your business tremendous advantages over your competitors.